JMIRROR on BlogHere’s to the crazy ones

Wired에서 올해도 The Wired 40을 발표 했습니다.
1등은 iPod의 APPLE, closed system이 cosumer electronics에서는 진가를 발휘했다고 하는 군요.
I LIVE I Pod.

2등은 Google이 한단게 내려와 차지했습니다.
“In a few years, you'll be driving your Google to the Google to buy some Google for your Google.” (배아픕니다.)

그리고 China 다음으로 위협적인 Republic of Samsung이 작년 7등에서 4단계 올라 3등을 하였군요.

4등은 작년에 2등을 하였던 Amazon.com이 돈을 1,2,3등에 비해 못벌어서 4등 인 듯 합니다.

그리고, 우리의 YAHOO! 는 간신히 5등을 하였습니다.

1. APPLE COMPUTER
iPowerhouse

As the world moves toward open standards, the last true believer in closed systems refuses to capitulate. Funny thing: No one is asking Apple to change. That's because the computermaker turned consumer electronics powerhouse has made a virtue of proprietary control, consistently delivering quality and flair. The company sold 8.2 million iPods in 2004, and iTunes accounted for 70 percent of legal music downloads, leading to exceptional revenue and profit in Q4. With such a foothold in music, can an assault on TV be far behind?

Challenge: Woo enterprise users who still dismiss the Valley darling. As a Dell spokesperson scoffs, “Is it innovation if no one buys it?”
Opportunity: Build on the iPod/iTunes strategy. How about an Apple video camera that adds value to Final Cut Pro?

2.GOOGLE
The Answer

The Internet's librarian turns out to be its biggest power broker. Fueled by $3.2 billion in 2004 revenue, Google fulfills 200 million searches of 8 billion Web pages a day, determining which sites are seen and which remain buried. And new initiatives keep coming: local search, maps, movie showtimes, searchable television content. A recent post on Slashdot.org puts it neatly: “In a few years, you'll be driving your Google to the Google to buy some Google for your Google.”

Challenge: Retain valuable employees. Now that the fortunes have been made, workers may have little incentive to stay.
Opportunity: Wrest screen real estate from Microsoft. Desktop search is just the thing to capture the first parcel.

3. SAMSUNG ELECTRONICS
Gadget Master

If China is the number one Asian threat to the US consumer electronics industry, number two is the republic of Samsung. The South Korean company racked up profits of $10.8 billion in 2004, more than Sony, Matsushita, Motorola, and Nokia combined. It leads in flash memory and computer displays and ranks third in cell phones. With 15 R&D centers around the globe and the perfect test market in its backyard, Samsung gives even the cut-rate Chinese reason to tremble.

Challenge: Currency exchange rates. The falling dollar is bound to crimp the company's earnings.
Opportunity: Be the new Sony. The tech and products are there; the image still needs work. Time for an all-out branding offensive.

4. AMAZON.COM
Mall World

Jeff Bezos is finding that it pays to gamble. Not long ago he bet that customers would come to Amazon for more than books; last Thanksgiving weekend, his company sold more electronics items than books for the first time. Now Amazon's CEO is wagering beyond ecommerce. In September, Bezos rolled out a search engine, A9.com, that offers recommendations: “If you liked that site, you'll love this one.” That's more than a shopping service; it's an assault on Google and Microsoft.

Challenge: Show us the money. Bezos has proven his bookshop can grow, but profits have been paltry.
Opportunity: Partner with Netflix - or crush it. Amazon could very well do either: It owns the Internet Movie Database, and it's piloting DVD rentals in the UK.

5. YAHOO!
Next Stop: Hollywood

Fastest revenue growth: 119%
Ten years after two Stanford engineering students undertook a quixotic effort to categorize every page on the Web, Yahoo! is set to storm Hollywood. It has revenue: $3.6 billion in 2004. It has eyeballs: 345 million pairs every month. It has broadband partnerships with reality TV kingpin Mark Burnett and Entertainment Tonight. CEO Terry Semel has hired ABC exec Lloyd Braun, the guy who green-lighted Desperate Housewives, to cook up compelling shows. Can he direct Yahoo! to Wisteria Lane?

Challenge: Keep at least one eyeball on Google. Yahoo! is still an ad-driven Web portal at heart.
Opportunity: Create content. Yahoo!'s numbers make TV's sweeps-week audience look tiny.

The Wired 40
1. Apple Computer / 2. Google / 3. Samsung Electronics / 4. Amazon.com / 5. Yahoo! / 6. Electronic Arts / 7. Genentech / 8. Toyota / 9. Infosys Technologies / 10. eBay

11. SAP / 12. Pixar / 13. Cisco / 14. IBM / 15. Netflix / 16. Dell / 17. General Electric / 18. Medtronic / 19. Intel / 20. Salesforce.com

21. Vodafone / 22. Flextronics / 23. EMC / 24. Nvidia / 25. Jetblue / 26. FedEx / 27. Monsanto / 28. Microsoft / 29. Nokia / 30. Costco

31. Comcast / 32. Pfizer / 33. Li &Fung / 34. Taiwan Semiconductor / 35. Gen-probe / 36. Citigroup / 37. L-3 Communications / 38. Ameritrade / 39. Exelon / 40. BP